Marc asked:
i just added the tuxedo buisness to my retail stores and i want know how to target tuxedo customers …is it online ads or goofle search engines..local news paper..i reaaly dont know ..ant tips?!!
i just added the tuxedo buisness to my retail stores and i want know how to target tuxedo customers …is it online ads or goofle search engines..local news paper..i reaaly dont know ..ant tips?!!
{ 4 comments… read them below or add one }
Yellow pages and phone book. People only look for them when they are need. You should see your rentals skyrocket.
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The best way to target tuxedo customers is to target events where most tuxedos are worn. Proms and Weddings would be my primary targets.
For weddings, do in-store merchandising tradeouts with bridal dress shops (they advertise instore for you, you do the same for them). Advertise in the new bride sections of newspapers. Make sure you have a booth at wedding and bridal consumer trade shows.
For Proms, sponsor high school events. Send direct mail in neighborhoods close to your store. Also, hold a “formal” fashion show with other dress retailers targeting high school kids.
For both, send news releases to newspapers and television stations on the latest designer styles.
And yes, don’t forget the yellow pages.
Hope this helps.
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C. Fields