Video Marketing

Post from: Houston Small Business Internet Marketing

We have decided to concentrate on using video as our main search engine marketing technique to get your company on the first page of Google and other search engines. After months of testing web 2.0 site creation, article marketing, and video marketing, we have found that video marketing almost always gets better ranking results. So we are going almost all video. Videos are picked up quickly by the search engines, so you will get your message out on the internet fast.

Because of our concentration on video, we have been able to cut prices about in half for promoting your business using your main keywords.

Check out our New Procedures and Pricing page.

Business Builder Packages

Post from: Houston Small Business Internet Marketing

Mulkern Internet has introduced Business Builder Packages for local businesses, no matter your location. The Business Builder Package is designed to bring maximum exposure on the internet to both online and offline businesses.  The Business Builder Package includes listing in Google, Yahoo, and MSN Live Search Business Listing services.  In addition your business will be listed in over 50 online directories and local business directories.  The Business Builder Package will also get you in the Google 7 Pack, where available, where you can get your business listed and located on a map at the top of Google’s search engine results page.  This itself will drive more traffic to your website.  Also part of the package is a press release to announce your business or service, video production and promotion of your business on a month by month basis to get fresh information about your business on the web, and reputation monitoring of your business online.  Finally Mulkern Internet will review the search engine optimization of your website.

The Ultimate Business Builder Package is $999 plus $99/month.  Go to the Google 7 Pack page for information and ordering.

Keyword Selection Tips

Post from: Houston Small Business Internet Marketing

Optimizing your site for search engines has a lot of factors involved for you to remember. You need to have inbound links, have your site indexed with the search engines, and most importantly you need to base your pages around keywords. Keyword selection is critical to the success of your site as they signal the search engines on what your topic is about. Having a good keyword phrase to build a page around gives you a central theme to work toward. When the search engines find that particular page, they will know exactly what to rank your page for. When someone types in that keyword, your page will come up in the search results. How important is keyword selection in search engine marketing? It is possibly the most important thing in building your site when adhering to search engine optimization.

Just because you select a keyword to make a page around, doesn’t mean that its an ideal keyword. Some keywords will never get your page found for a few different reasons. If the keyword is to popular and vague like the word “dog”, you probably won’t get the traffic you need. When someone types in the word dog, there are millions of other sites that will pop up as well. You’ll probably be towards the back of the list with your site and no one will ever see it. The other thing to consider is that after someone types in dog, they’ll go back and refine their search. They’ll type in dog food, or dog leashes. They’ll realize that their initial search results were much too vague to find what they needed.

There are a number of ways that you can find a good keyword. You’re looking for the words that aren’t massively overcrowded, but still get a fair amount of traffic as well. You can use a few different tools to help you do keyword research. Don’t just take someone’s opinion when it comes to keyword selection. You need to figure out exactly who is searching for what. There are a few different tools like Wordtracker, Google Adwords Keyword Tool, and others to help you do the research you need on keywords.

You need to select 2-3 keywords per page to focus on for your site. You don’t want 10 keywords per page. The search engines will be confused and you’ll end up getting no traffic as a result. You want to zero in on a few good keywords per page. One thing that you should keep in mind is that most people enter multiple words into the search engine in order to find what they want. Like in our earlier example, make your keyword “dog leashes” instead of just “dog”. The traffic that you receive will be much more relevant and net you better results.

Overall, keyword selection is an integral part of search engine marketing that should not be overlooked. Do some research on the keywords for your site and you’ll be much better off than when you started.

Houston Search Engine Marketing – 50 Percent Off – Limited Time Trial Offer

Post from: Houston Small Business Internet Marketing

For a Limited Time, Mulkern Internet is offering a 50% discount on the first month of its search engine marketing subscriptions.
Go to Search Engine Marketing Procedures and Pricing for all the details. This is a limited offer to try the search engine marketing services of Mulkern Internet at a discounted trial rate..

Search Engine Marketing by Mulkern Internet – Get on the 1st Page of Google

Post from: Houston Small Business Internet Marketing

Search Engine Marketing by Mulkern Internet includes various techniques to greatly increase small business presence on the search engines for local search.  We strive to get small businesses on the first page of Google and other search engines with multiple listings without resorting to expensive pay-per-click campaigns.  We do that by giving Google what it wants.  Here is our normal work flow:

1. We look at the clients website and recommend how the client can better optimize its website for the search engines.

2. We develop a keyword list with the client.

3. We analyze the competition for those keywords on the first few pages of Google.

4. We decide a keyword strategy with the client that we can effectively attack the search engines.

5. We build a web presence for the client targeting the select keywords by building web 2.0 websites, articles and video.

6. We promote this new web presence by bookmarking, pinging, rss feeds, article submissions, directory submissions, video submissions, and press releases.

7. We maintain this web presence month after month.

8. We can help further increase your web presence creating blogs, social sites, online classifieds, additional domains, and more.

Call Mulkern Internet Today at 281-839-2055 to discuss your website presence in the search engines, or e-mail us at mulkern(at)att.net.

Mulkern Internet Search Engine Marketing “Opens its Doors”

Post from: Houston Small Business Internet Marketing

Mulkern Internet has now “opened its doors” to help small business owners in Houston, Texas ( and around the USA and Canada) dominate the search engines locally in their niche.  Do you have an under-performing website?  Mulkern Internet can help get your website on the first page of Google and the other search engines within the organic results.  You will dominate your local competition with multiple first and second page placements without paying for pay per click advertising.