Any good books or publication (recent ones only) on Web Analytics or Online marketing measurements?

July 1, 2009

search engine marketing
dgupta5 asked:


- I need advance level material – not beginners guide
- Not Jim Sterne’s book please – thats a great book but I need something more recent and up-to-date
- covering overall online marketing – not Search Engine only.

{ 3 comments… read them below or add one }

1 Luiseme July 1, 2009 at 6:08 am

Check out this week’s edition of The Economist ‘Rocket Man’, there is a special report on Internet Advertising.

2 Spice July 4, 2009 at 12:31 pm

online marketing techinques?

3 Wise_Elder July 5, 2009 at 4:26 pm

There are a ton of resources available. Check out my sources, they include books, articles, and a website dedicated to web analytics.

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